Digital Marketing

Best URL structure for SEO

In the ever-evolving landscape of search engine optimization, URL structure remains a critical factor in determining a website’s visibility and ranking. A well-crafted URL not only aids search engines in understanding your content but also enhances user experience and click-through…

Difference between update and event on google business

Google Business Profiles (GBP) offer powerful tools for local businesses to manage their online presence and engage with customers. Two key features that often cause confusion are Updates and Events. While both serve to keep your audience informed, they have…

Mastering backlink tracking and analysis

In the dynamic world of search engine optimisation (SEO), backlinks remain a crucial factor in determining a website’s authority and search rankings. As search algorithms evolve, the ability to effectively track and analyse backlinks has become an indispensable skill for…

On-page SEO expert strategies

On-page SEO remains a critical factor in achieving high search engine rankings and driving organic traffic to your website. As search algorithms evolve, so too must the strategies employed by SEO professionals. This comprehensive guide delves into advanced on-page SEO…

Cómo crear una web con SEO

Creating a website optimized for search engines from the ground up requires careful planning and implementation of SEO best practices throughout the development process. By focusing on technical foundations, on-page optimization, content architecture, and performance, you can build a site…

How many times should you audit your site for SEO?

Search engine optimization (SEO) is a critical component of any successful online presence. Regular SEO audits are essential to maintain and improve your website’s performance in search engine results pages (SERPs). But how often should you conduct these audits? The…

How to increase domain rating with ahrefs

Boosting your website’s domain rating (DR) is a crucial step in enhancing your online presence and improving your search engine rankings. Ahrefs, a powerful SEO tool, offers a comprehensive suite of features to help you achieve this goal. By leveraging…

How to future-proof your SEO strategy

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for maintaining and improving your online visibility. Search engine optimization (SEO) remains a cornerstone of effective digital strategies, but as algorithms become more sophisticated and user…

Why metadata is not reindexing correctly

Metadata plays a crucial role in how search engines understand and categorise web content. When metadata fails to reindex properly, it can significantly impact your website’s visibility and search engine rankings. This issue often leaves website owners and SEO professionals…

SEO specialist salary in the UK

In the ever-evolving digital landscape, Search Engine Optimization (SEO) specialists play a crucial role in helping businesses enhance their online visibility and drive organic traffic. As the demand for skilled SEO professionals continues to grow, understanding the salary landscape for…