Digital Marketing

The battle: data-driven marketing vs. traditional approaches

In marketing, a battle is being waged between traditional and…

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Enhancing mobile app interaction: key tactics for success

With the constant evolution of mobile technology, application interaction plays…

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AI-personalization: harnessing the power of artificial intelligence

The use of artificial intelligence (AI) in personalization has evolved…

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Mastering ad tracking: metrics that drive success

In online advertising, ad tracking has become essential for measuring…

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Measuring the ROI of your PIM investment: Metrics and KPIs to track

In today’s business world, it’s essential to make decisions based…

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